Meet the Team

Neil Kedward

I have always been an adventurer at heart. My father always encouraging me to go and see the world. Our family holidays were invariably in these isles so I have fond memories of our time by the seaside in Bournemouth and Cornwall or staying on farms in the Wye valley. My first international adventure was as a seventeen year old in Canada with my inspiring older cousin who innately understands the idea of creating magical experiences. It was this trip that gifted me the travel bug and so my backpacking days began focusing on the less trodden parts of Central America, South East Asia and Africa. As I have moved through my professional career, my appreciation of what these extraordinary small isles have to offer has grown. I feel blessed to have explored throughout these lands, bagged many Munroe’s, discovered pristine deserted beaches, wonderful hideaways and being continually enlightened by the stories and rich history that make the experience of travelling here so special. My passion for adventure, great food and warm hospitality means that that I love giving clients the little insights that I know will make their journey an exceptional one. In my spare time you will find me walking the Pembrokeshire Coastal path with my wife and my mischievous labradoodle.

Zoe Kedward

As a Forces child, I enjoyed the variety of living across the British Isles including Scotland, Norfolk, and Dorset. I went to university in Exeter, Devon, and then moved east to Sussex for my first job in travel and leisure with American Express where I was lucky enough to work both in Paris and London . I come from a family of explorers, so have had over the years every opportunity to hike the hills, forests, and villages, explore beautiful gardens, ancient castles, and splendid mansions. I love discovering the secrets and history of a place, finding out how and why it’s changed. Although I have lived in Scotland, England and now beautiful Wales, my origins are from Ireland. All my family live there, and my earliest holiday memories were formed travelling the Emerald Isle with my father tracing his ancestors. I fondly recollect days spent on the empty beaches west of Galway and travelling the length of misty Lough Corrib sprinkled with old stone cottages in low walled fields. The evocative smell of peat fires will always transport me back there. It’s probably why I feel so at home in Wales, where the landscapes mirrors and echo those earliest memories. Even the Bara Brith competes with Irish tea brack.

Anna Butler

My hiking‐boot clad feet have pounded the Himalayas, Inca Trail, beautiful cities of Europe and the Steppes of Mongolia. But they always bring me home to these pretty Isles. My first truly independent travel experience was a whirlwind of exotic smells, bright colours, chaos and excitement. The slightly fearful anticipation of seeing something new and different, of learning about different cultures and letting it seep into my heart. At university I naturally gravitated towards sustainability, eventually completing my Masters in Environment and Development. With that under my belt I set off to the land of eternal blue skies, a place I had always dreamed of visiting. After years of working with International NGOs in Mongolia, I discovered my love of creating tailored experiences that showed off the best of my then home. So began my love affair with the Mongolian Travel Industry! But my heart pined for the cosy Cwtch’s of Wales, the misty glens of Scotland and the bustling city of London. Not to mention the glorious cuisine of France. My most memorable journey has been returning to Wales and exploring all the forgotten nooks, rediscovering castles, beaches, wild live music and a beautifully warm culture. I was lucky enough to find a place at Routescape where I feel truly at home. My favourite part of working here is being able to share my passion for travel with our clients and to help them to create their own exceptional journeys.

Alex Rawson

It may sound cliché to say that I grew up travelling; but moving from England to Hong Kong at the age of nine, that’s precisely what I did.  My feet barely seemed to touch the ground: whether we were spending our vacations exploring the tropical paradises of South East Asia, speeding down the slopes of Whistler, or searching the African bush for the elusive Big 5, I was forever embracing new cultures and communities.  In Hong Kong itself I thrived in a barrage of different sights, smells & sounds, with my classrooms resembling something along the lines of a United Nations assembly. I will forever count myself as incredibly lucky to have grown up in one of the most multi-cultural cities in the world.  These seminal experiences inevitably drew me into a career in tourism, and after reading Geography & Tourism Management back home in the UK, I have spent the past decade of my life continuing to explore far flung corners of the globe.  In search of authentic experiences, I have worked on a game reserve in South Africa, collected data on whalesharks in Mozambique & managed a watersports centre in both Honduras & Fiji.  Despite all these exotic enterprises, I yearned once more for the beautiful British countryside.  This coupled with my unwillingness to compromise on being close to the ocean led me back to the beautiful Pembrokeshire, and to find a home at Routescape.  I truly believe nowhere quite compares to the UK in its rich history, culture, natural beauty & thoughtfully prepared local cuisine.  This is something I love to share with our clients when helping to curate their dream trip.

Kate Bloomer

I come from a family of intrepid travellers: my father canoed the Coppermine River into the Arctic Circle, sailed his boat across the Atlantic from Portsmouth to New York Harbour, and bicycled across the USA. My mother has traversed Africa, Australia and South America overland by bus and truck. I have done my best to forge my own path, exploring the Middle East and Europe on my own, and living in far-flung destinations including India and Turkey.
Since my return seven years ago, I have made it my mission to explore every corner of the United Kingdom and France. I want to share my love of these green and pleasant lands by curating unique and memorable experiences and adventures for my clients so that they come away with a similar sense of wonder and enthusiasm about the UK that I feel myself. For me, travel is about understanding and appreciating a place’s culture, history and food, whilst exploring its extraordinary land and cityscapes, and of course enjoying unique hotels and experiences.

Owen Davies

Growing up in the West Country of England and having lived in Bristol, Liverpool, London and now on the rugged Welsh coastline in Pembrokeshire I know first-hand the diversity of life, history and landscapes we have in the British Isles. All my childhood holidays were in Britain and Northern France. Some of my favourite memories from these trips were exploring the Jurassic Coast for fossils at Lyme Regis, the beaches of Devon and Cornwall, learning about Viking history in the old capital of the Danelaw at York, the mysterious standing stones of Carnac in Brittany and eating the freshest Oysters and Mussels in Northern France – something I still love to do today.

I am an archaeology graduate who spent much of the last 15 years exploring the hidden treasures of South East Asia, Latin America and Europe. I have followed my passion to by working in the travel industry helping people plan their perfect trips filled with insightful experiences and off the beaten track destinations. It is hugely satisfying to work with people to create memories that will stay with them for a lifetime, and to be able to share the history, culture, food and landscapes that we have in our little corner of the world.

Here at Routescape we create exceptional journeys across Great Britain, Ireland and France. Every trip we make is unique to you and your interests. We deliver authentic luxury travel experiences to really connect you to the places you visit. I look forward to helping you plan your next adventure.